How WHL uses cookies and similar tracking technologies on our platform.
This Cookie Policy explains what cookies and similar technologies are, how WHL Logistics Marketplace LLC uses them on whl.ae, and the choices available to you. For broader information on how we handle your personal data, see our Privacy Policy.
Cookies are small text files placed on your device (computer, tablet, or mobile phone) by websites you visit. They are widely used to make websites work, improve user experience, and provide information to website owners.
In addition to cookies, we may use similar technologies including:
Throughout this policy, we refer to all of the above collectively as "cookies".
WHL uses cookies for the following broad purposes:
We classify cookies into four categories:
The following table lists the specific cookies set by WHL's own systems ("first-party cookies"):
| Cookie Name | Category | Duration | Purpose |
|---|---|---|---|
whl_session | Essential | Session | Maintains your authenticated session while logged in |
whl_csrf | Essential | Session | Prevents cross-site request forgery attacks |
whl_auth_token | Essential | 30 days | Keeps you logged in between visits (Remember me) |
whl_payment_ref | Essential | 1 hour | Maintains payment session state during checkout |
whl_cookie_consent | Essential | 1 year | Stores your cookie consent preferences |
whl_analytics | Analytics | 26 months | Identifies returning visitors for analytics (anonymised ID) |
whl_perf | Analytics | Session | Measures page load performance and error rates |
whl_lang | Preference | 1 year | Remembers your language preference (EN/AR) |
whl_region | Preference | 1 year | Remembers your selected UAE emirate for location filtering |
whl_search | Preference | 30 days | Saves recent search filters for your convenience |
whl_utm | Marketing | 30 days | Tracks which marketing campaign referred you to WHL |
whl_ret | Marketing | 90 days | Enables retargeting ads (only set with consent) |
When you use WHL, certain third-party services may also set cookies on your device. We have no direct control over these cookies but we ensure our third-party partners comply with applicable data protection requirements.
| Provider | Category | Purpose | Privacy Link |
|---|---|---|---|
| Google Analytics 4 | Analytics | Platform usage analytics and user journey analysis | Privacy Policy |
| Hotjar | Analytics | Session recording and heatmaps (anonymised) | Privacy Policy |
| Stripe | Essential | Payment fraud detection and processing | Privacy Policy |
| Intercom | Preference | In-platform live chat support | Privacy Policy |
| LinkedIn Insight Tag | Marketing | B2B ad conversion tracking (consent only) | Privacy Policy |
| Meta Pixel | Marketing | Social media ad retargeting (consent only) | Privacy Policy |
💡 Marketing and analytics third-party cookies are only loaded after you have given explicit consent via our cookie banner.
When you first visit WHL, you will see our cookie consent banner:
You can review and update your preferences at any time by clicking "Manage Cookies" in the footer of any page, which opens the preference centre:
Changes to your preferences take effect immediately. Disabling a category will cause relevant cookies to be cleared from your browser.
You can also control cookies directly through your browser settings. Most browsers allow you to:
Instructions for popular browsers:
Please be aware that blocking essential cookies will prevent you from logging in or using key features of the WHL Platform.
Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry-wide standard for how websites should respond to DNT signals. WHL does not alter its data collection practices in response to DNT signals, but you can use our cookie preference centre (Section 6) to control tracking explicitly.
For users in jurisdictions where Global Privacy Control (GPC) signals are legally recognised, we will honour GPC opt-out signals by disabling analytics and marketing cookies automatically.
Our use of cookies is governed by the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection. Under this law:
We may update this Cookie Policy periodically to reflect changes in the cookies we use, changes in the law, or other operational reasons. When we make material changes, we will:
We encourage you to review this policy periodically. The date at the top of the page tells you when it was last revised.
If you have questions about this Cookie Policy or want to exercise your data rights, please contact: